Founded by designer and artist Kamila May, ZELLA MAY has captured the imagination of women who identify with a dreamy, sensual and evocative aesthetic.
Designs are firmly based in historical techniques such as hand embroidery, pleating and smocking, brought into the 21st century by their adaption to modern fabrications such as tulle, machine lace and cast plastics.
There is always a dose of the dreamy, brought out in this collection by the hand painted soft fabric figures that drape across garments. Juxtaposing this is edgy deconstructed suiting, demonstrating the duality of softness and strength. ZELLA MAY is for the modern woman; feminine, strong and free.