Founded in 2005 by Liam Bowden, Deadly Ponies is a New Zealand based, internationally renowned, luxury fashion accessories brand. Originally based in Bowden’s garage, Deadly Ponies grew from a self-taught set of pattern design, sewing and construction skills put to use making one-off leather goods. Bowden’s passion has become a celebrated business that has found its home in an alternative world that mixes art with fashion, while honouring form and function. Deadly Ponies has garnered a loyal following who cherish its unique artisinal quality, sumptuous materials and pride in use of ethically-sourced, soft New Zealand leathers. In 2017 Deadly Ponies launched its first ever leather jacket, aptly named The Pony Rider, as well as a shearling companion design. Soon after, the brand released a signature leather accessories collection for Hasbro’s iconic My Little Pony franchise, resulting in the single most successful collection launch in Deadly Ponies history. Creativity, integrity and family are values that drive the Deadly Ponies brand. A design leader due to its experimental, confident and quirky nature, Deadly Ponies will continue to challenge traditional notions of what good design means, forever pushing its creative boundaries.