DANA LOCK THE LABEL
DANA LOCK THE LABEL emerged from Ballina raised designer, Dana Lock.
Moving to Sydney in 2015, she proceeded to study at the prestigious Fashion Design Studio in Ultimo (graduating 2017) and interned under respected Australian designer, Akira Isogawa.
Dana Lock is a label that eradicates the constructs of normality with heavy reference to subjects that shock and disturb modern train of thought – eliciting reaction to counteract social standards and taboos. This is an extremist label that investigates the human condition, the interplay between imprisonment and freedom and most importantly the beauty that can be found in the most grotesque of places – physical or imaginary.